About Us

When mission calls

There’s a moment in every mission-led founder’s journey when the question shifts from “What can I build?” to “Why am I building this?” or even, “Why was I called to build this?”

That’s where we come in.

Awe & Wonder is a strategic growth advisory that partners with founders and teams who want to lead with conviction, build with clarity, and grow with meaning. Our work is grounded in the belief that business can be more than just efficient or ethical — it can be a force for restoration, renewal and flourishing in the world.

  • When companies or brands are linked to a purpose, 80% of them outperformed the market.

    Kantar

  • 70% of employees said their sense of purpose was defined by their work.

    McKinsey

  • Consumers are four to six times more likely to purchase, protect and champion purpose-driven companies.

    Zeno Group

Sarah Prescott
Founder & Principal Consultant

Sarah Prescott is a strategic advisor and brand consultant with 18 years’ experience helping founders and businesses grow with clarity, conviction and purpose. Her career spans global brands and startups — including Thankyou, General Motors, 2XU, Merry People, Hagar Australia and more — with strategies that have delivered significant growth across industries from FMCG and coffee to construction and pharmaceuticals.

Known for her deeply intuitive and relational approach, Sarah has come alongside founders for decades, offering insight, expertise, honesty, and grounded strategic thinking across strategy, culture, governance, brand and marketing — helping organisations align who they are with how they grow.

Grounded in purpose

Deep collaboration for powerful outcomes

Every Awe & Wonder project team is carefully assembled from a group of expert collaborators, to meet the unique needs of the clients we work with.

These industry professionals are founders, entrepreneurs and specialist consultants, across strategy, brand, culture, operations, sustainability, philanthropy, marketing and creative – united by years of hands-on experience in discovering, embedding and communicating meaning, mission, inspiration and impact for brands.

Our agile and flexible model means we can get the right people working on the right projects — for the most effective outcomes.