Awe & Wonder was born to back the mission led founders and leaders who are reaching for new heights on behalf of humanity

In the most disruptive era of modern business, we are a mission-centric growth partner, plugging in at critical moments to help turn bold vision into lasting reality.

We work at the intersection of strategy, brand, culture and purpose, with a single focus: to help mission-led founders go beyond building something that lasts and see their most courageous vision fully realised. 

The Catalyst

Often when businesses grow, they face common challenges. Brand goes one way. Culture another. Strategy somewhere else. Founders feel the tension and the call to align their inner convictions with outward action. But where do they go for support?

The reality is that there’s often something missing from the traditional agency and consulting models.

They either operate in the realm of surface-level tactics or become so high level they lose touch with the messy beauty of real business. Then there’s the challenge that few advisors know how to balance the brand’s heart and soul with the commercial strategy. The most successful brands in the world approach both in synergy because they realise this is what drives the most remarkable growth and impact.

Awe & Wonder began as a quiet conviction, a curiosity and a sense that maybe strategy could be more than just sharp thinking. That it could be soul work. Work that doesn’t just grow businesses, but grows people, cultures and the good they bring into the world.

We believe that business can be a force for thriving, not just for customers or shareholders, but for every stakeholder: team, community, suppliers, customers, the world. It’s not just about scaling. It’s about scaling what should grow.  

At the core, is the belief that we are stewards, not owners. That business can be a vehicle for the flourishing of humankind. That leadership is a sacred trust. That good strategy should serve both purpose and people.

And that in a noisy, complex world, there’s power in returning to what is beautiful and meaningful.

The Mission

We help founders, business leaders and teams get clear on who they are, where they’re going and how to grow in a way that aligns with their values while at the same time strengthening their brand and impact position. Awe & Wonder’s role is to bring focus, clarity, insight and momentum to the work that matters most.

That might look like clarifying mission and vision, refining a brand strategy, shaping a culture program, building a marketing plan, launching a new product, evolving a philanthropy model, designing a theory of change or mapping a path to scale.

The Work

We support clients with:

  • Purpose and mission articulation

  • Brand strategy and positioning

  • Marketing strategy & campaign planning

  • Values and culture embedding programs

  • People and culture strategy and execution

  • Sustainability and ESG strategy

  • Philanthropy model design

  • Impact strategy and theory of change development

  • Impact reporting and storytelling

  • Stakeholder alignment and communications

  • Organisational governance design

The People

Led by founder and principal consultant Sarah Prescott, Awe & Wonder is a team of subject matter experts who bring the right blend of expertise and skillset to every project and client. Our people and collaborators have proven experience in growing mission-led businesses, with focuses across the following areas:

  • Brand and marketing

  • Leadership strategy & coaching

  • Impact strategy, reporting and communications

  • Strategic planning

  • AI transformation

  • People and culture

  • Sustainability & ESG

  • Philanthropy

  • Governance


Above all, we carry a passion for partnering with clients to help their mission take shape and thrive.